Small Business: Why the American Dream is Still Alive

Insights for small businesses and lessons learned shared for the future.

By Gemma O’Kane

The Underdogs Show Their Grit

Small businesses play a critical role in the American economy and workforce. According to the U.S. Small Business Administration Office of Advocacy, there are 32.5 million small businesses, employing 61.2 million people in America. That means that small businesses (fewer than 500 employees) make up 99.9% of all businesses within our country. Small businesses attract talent, foster innovation, and have the freedom to create new solutions that connect with individual customers.

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Common industries that small businesses fall into can include real estate, health care, financial services, food services, and educational services. Small businesses are essential to the U.S. economy and keep the “American dream” alive, as they provide jobs for veterans, women, and other minorities, and they also put money back into their communities through paychecks and taxes. In this case, it doesn’t matter the size of the company, but the passion these small businesses have for the services they are providing for the customers with whom they share personal relationships with. These underdogs may have taken a beating during the pandemic, but they are getting back into the ring with fire in their hearts to make a comeback to their local communities.


The COVID-19 Impact

The opportunity for a small business lies within the relationships with its customers and real-time feedback from employees and the local community. In contrast, many enterprises or B2B businesses miss the quick ability to adapt and sense trends at a micro-economic level, which is essential to the productivity and growth of the company.

The COVID-19 pandemic opened the eyes of many to the quality of indoor air. Once the CDC discovered the virus was airborne, people began to worry that the air they were breathing was contaminated. As a result, many Americans nixed buying intentions and vacation plans, as they were scared of the “unknown” of this rapidly spreading virus.

As large businesses had layoffs and moved their employees to remote work, small businesses couldn’t afford these major drawbacks. Owners had to overcome these obstacles while remaining open, to keep their business and local economy alive. This resulted in facial masks, social distancing, and investments in air purification.

Innovation by Small Businesses

When the restaurant industry sales plummeted by $240 billion in 2020, many local restaurants took matters into their own hands, on how to make a comeback by finding creative ways to sell food while keeping everyone safe. They ditched physical menus and upgraded to QR codes, so guests didn’t have to touch menus that could possibly contain more bacteria than a toilet seat. They took advantage of take-out options and teamed up with delivery platforms such as Grubhub and DoorDash. Meal kits were assembled, so families could make their favorite dishes with the ingredients provided by their local restaurant. This supported families’ new schedules and helped out restaurants that were not prepared to utilize a take-out menu.

Fortunately, the restaurant industry was not the one to innovate during the pandemic. These underdogs used social media to showcase their products, which were promoted collaboratively. Some employees banded together to share on social media highlighting products and services to keep the flame alive. The new social media phenomenon, TikTok, states that its platform is dedicated to small businesses. Creative videos of staff giving tours of their shops, product tutorials, and chefs dancing flooded the internet, and in return, their sales skyrocketed.

A carpet repair company, Carpet Repair Guys, gained hundreds of thousands of views for uploading video clips of their “oddly satisfying” carpet cleaning clips, accompanied by their humorous founder, Josh Nolan. Small businesses continue to show adaptability as COVID-19 cases decrease across the nation. They have shown true patriotism through their relentless courage and grit to supply their communities with their products and services.

Intellipure in a coffee house

Examples of Thriving Small Business

To increase retail confidence, many companies purchased air purification units to reduce the number of harmful particles in the air. At this moment, Intellipure® showed its strength. As a small business from Upstate NY, Intellipure® was getting calls from all over the world by small businesses requesting our units to boost employee and customer confidence. Our air purification solutions were in high demand, and we provided our customers with best-in-class air purification.

In the spirit of supporting the small business community, we helped many companies both locally and across the U.S. From authentic food and products to day-care services, we helped bring our products to all sizes of space. Small businesses range in size but are commonly sized smaller than 1,000 sq feet. Our industry-leading Ultrafine 468 air purifier eliminates and permanently removes harmful contaminants with unparalleled efficiency in spaces up to 1,200 sq feet.

Supporting Local Businesses

Farah Dermatology small Syracuse business that installed our air purifiers to ensure patient outcomes. Dr. Ramsey Farah states that there was a tremendous increase in knowledge of how airborne diseases are transmitted as a result of the COVID-19 pandemic. After much research on our DFS technology, the Farah Dermatology team invested in several Intellipure air purifiers to maintain a healthy environment for their staff and customers.

The Air Purifier Designed for Small Business

Protect the safety of your employees and ensure customer confidence with the Ultrafine 468 air purification solution. Our proprietary DFS technology removes harmful particles from the workplace, such as bacteria and viruses which can cause illness. OSHA states that “for every 1,000 workers, poor indoor air quality accounts for 600 sick days per year.” If indoor air quality solutions remove bacteria and viruses from the air, there will be a decrease in sick days and an increase in productivity. Since the Ultrafine 468 is portable and light in weight (27 lbs), it can be moved around the business to the necessary space. Small enough to stay unnoticed and unbothered, even in shops with limited space.

 

As small businesses tend to have a tight budget, the Ultrafine 468 uses 5 watts while on low resulting in 50% less in operating costs. Our engineers took advantage of every inch of this unit, making it the only air cleaner in the world with these capabilities. It has recently been released that Federal funding to improve ventilation, filtration, and indoor air quality for building owners across the U.S. is now available.

  Highest-quality EC motor results in up to 50% less operating cost.

  Incredibly energy-efficient, using only 5 watts per hour when on low.

  Very quiet, with the highest CFM per decibel level of noise in its category.

  Media filters span the full height of the machine for max airflow & filtration power.

  Our proprietary 6-stage VOC adsorption filter removes harmful gases and odors.

 

Why The American Dream is Still Alive

There has been an uplift in emotions due to Intellipure in small businesses, and we plan to continue to increase buyers’ intentions and bring back the community economies that were depleted due to the pandemic. These small business owners strive to keep their businesses afloat by showing resilience to change – whether a global pandemic, recession, or wildfire outbreak. Small businesses have been referred to as the backbone of the American economy, and prove that the American dream is still alive.


Intellipure®

We’re reimagining the world as a better, safer place with innovative air purification technologies. Our solutions are engineered in the USA and trusted in nearly every industry. To find out more about the latest in clean air take a look at the Intellipure lineup and follow us on Instagram at @Intellipure.